6 Weeks
·Cohort-based Course
Learn the ins and outs of distinctive visual identity design with Amy and Jen of Hoodzpah.
Clients have included
This course is popular
6 people enrolled last week.
Course overview
Since Jen and Amy Hood founded Hoodzpah in 2011, they’ve worked on hundreds of brand identity projects, including banner work for clients like SeatGeek, Industrial Light & Magic, Nike, Red Bull, The Athletic, and Disney.
Amy and Jen will share their tried and true blueprint for running a a visual identity exercise: from client management to discovery, executing strong creative, presenting work in a compelling way, and creating a final brand book.
Live sessions will make for a collaborative and fun experience. Gain confidence in your approach and skills while you connect with other creatives!
What is covered in this course:
✔ Visual Strategy and Discovery
✔ Logo
✔ Typography
✔ Color
✔ Design Language
✔ Proof Decks
✔ Brand Book
Prerequisites to get the most out of this co-hort:
— Access and proficiency in Adobe Illustrator and Photoshop
— Access and proficiency to a deck layout tool like Figma, Adobe InDesign, Keynote, or Google Slides (any one of these is fine)
— Basic understanding of the principles of graphic design
01
In house creatives who want to grow their visual identity skills to better create for their brand.
02
Agency creatives who want to offer a better visual identity experience to new and existing clients.
03
Independent creatives and studios who want to upgrade their process and learn the best practices for visual identity design.
Learn how to uncover insights on the brand's core audience, competitive landscape, product/service differentiators, brand personality, and more. This information will determine what design decisions you make, and will help you create terms for success.
We'll break down how we create a strategy for clients to sign off on before we kick of any creative. Getting this early buy-in sets good expectations and engenders trust before you ever present creative.
We'll dive into real projects and proofs to show you how to create a logo that tells a unique story and has a distinct look amidst the competition. Apply these learnings as we design together in real time in class.
A visual identity is more than a logo. Learn how using type, color and design themes consistently can create a powerful and memorable visual identity across many touchpoints (print, digital, experience, etc.).
Winning buy-in and getting approvals relies on you making a strong case to your client, tying your creative decisions back to the brief and discovery. We'll share our best tips for presentation meetings, making proofs, gathering feedback, and navigating unhappy clients.
From the discovery and strategy phase, to design, to client hand off, and the brand launch, we'll share our A-Z roadmap. Get a sense for standard timelines, file organization methods, and more.
Meeting your teachers and peers live via web calls will be an invaluable aspect of this course! Ask specific questions, compare notes with others, and build a network of fellow creatives you can tap even after the course ends. We want this to be educational but also fun.
6 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
1 project to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Visual Identity Branding: from Discovery to Logo and Design Language
Week 1
Aug 17—Aug 18
Events
Sat, Aug 17, 5:30 PM - 7:15 PM UTC
Modules
Week 2
Aug 19—Aug 25
Events
Sat, Aug 24, 5:30 PM - 7:30 PM UTC
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Week 3
Aug 26—Sep 1
Events
Sat, Aug 31, 5:30 PM - 7:30 PM UTC
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Week 4
Sep 2—Sep 8
Events
Sat, Sep 7, 5:30 PM - 7:30 PM UTC
Modules
Week 5
Sep 9—Sep 15
Events
Sat, Sep 14, 5:30 PM - 7:30 PM UTC
Modules
Week 6
Sep 16—Sep 21
Events
Sat, Sep 21, 5:30 PM - 7:15 PM UTC
Post-Course
Modules
Amy and Jen Hood are co-founders of Hoodzpah, a Southern California brand identity and type design studio founded in 2011. They’ve collaborated on projects with Disney, Hulu, Nike, The LA Lakers, RedBull, Industrial Light & Magic, SeatGeek and more. Their work has been featured on Brand New, The Dieline, Communication Arts, and AIGA's Eye on Design.
Amy and Jen are co-authors of Freelance, and Business, and Stuff: A Guide for Creatives (Rated 4.5 stars on GoodReads) a book about the business side of creativity based on the Professional Practices course they taught at Laguna College of Art + Design. You can catch their retail fonts used everywhere from Andy Samberg movies to Lizzo music videos. And yes, they're twins 😁.
Cohort 1
$400
Dates
Payment Deadline
10:30am - 12:30pm PST
Recordings will be available after the event if you can't attend live.
5 weeks / 1 class per week
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Optional
Work on the class project at your own pace and submit for feedback in the online community or during live sessions.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Cohort 1
$400
Dates
Payment Deadline