2 Weeks
·Cohort-based Course
Improve monetization, engagement, and sentiment from a highly-personalized, data-rich email program.
2 Weeks
·Cohort-based Course
Improve monetization, engagement, and sentiment from a highly-personalized, data-rich email program.
Previously at or advised:
Course overview
Creating lovable email programs is a much more complex problem to solve than regular email campaigns and flows.
There are many scenarios to consider to ensure your program has real legs and is not simply a soft echo of your core product experience but adds true incremental value.
The most thoughtful email programs are perceived as product features (not marketing fluff) and can improve retention, engagement, and monetization. Not to mention overall product sentiment.
After taking this course, you will be able to make a truly informed decision on how to choose your north start 'why' and what the actual lift will likely be. Not just to get the program off the ground, but to maintain it over the long haul if it truly is successful.
You will also learn what an email is capable of from a personalization and dynamic content standpoint. Grammarly Insights, for example, is mostly automated but has over 56 possible live-text scenarios over the course of 8 weeks. Not to mention various content rules based on which user persona is receiving the email. I will walk you through backend and front-end decisions.
Many brands want a personalized digest similar to the one we shipped at Grammarly (nearly 10 years ago) and either underestimate the lift and/or underdevelop their MVP.
I'll share frameworks for strategy, insights on development cycles, & discuss potential impact. I'll also detail the front-end and back-end realities.
This course will be useful—not just for CRM & Retention folks—but also for x-funtional partners on the product, data & technical side.
Building a versatile and impactful email program is not for the faint of heart, but if you are passionate about creating something wonderful, the TLC will be worth it.
The bottom line is that you must set a high bar to build world-class product experiences your customers will love. I can offer a reality check before you go down this road.
01
Lifecycle, CRM, Retention, and Email Marketers. Brand-side or agency side, B2C or B2C, and any vertical who wants to build a digest.
02
Technical engineering, growth, or product team members who will drive or support the development of an email digest.
03
Data scientists or analysts who will support the pipeline and/or data schema requirements to drive your personalization.
5 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Build a Lovable Email Program
Week 1
Jul 23—Jul 28
Events
Tue, Jul 23, 3:30 PM - 4:45 PM UTC
Thu, Jul 25, 3:30 PM - 4:45 PM UTC
Week 2
Jul 29—Aug 2
Events
Tue, Jul 30, 6:00 PM - 7:00 PM UTC
Thu, Aug 1, 3:30 PM - 4:45 PM UTC
Fri, Aug 2, 3:30 PM - 4:45 PM UTC
Justin Setzer
Yuriy Timen
Lifecycle Marketing Advisor & Mentor
Drew has nearl 20 years of experience in email and lifecycle marketing across tech, publishing, and retail.
Most notably, he grew Grammarly’s email channel from 0 to 3 billion personalized messages per year from 2014 to 2020.
Drew also built & reinvented programs for major brands like The Home Depot and IGN Entertainment. Drew regularly shares his expertise in advisory roles as well as his newsletter Scaling CRM.
Cohort 1
$950
Dates
Payment Deadline
Cohort 2
$950
Dates
Payment Deadline
11:30am - 12:45pm EST
Class times are optimizing for accessibility for students spanning from the EU to North America.
All sessions will be recorded. And recordings will be available to download in the student portal w/in 48 hours after each sessions take place.
The final 15 minutes of every class session will be for Q&A. You will not hurt my feelings if you leave at the 1-hour mark and don't partake. There is also an optional dedicated Q&A session on the final Friday (see below)
Last Friday at 11:30am EST
This is an opportunity to bring up any remaining topics or questions, like an office hours session.
This course is more lecture & deep case study focused than excercise focused. That said, I will provide a prompt at the end of each session for you to bring into the next class. This is to lay the foundational strategy in place for your brands potential digest.
Put Your Customers First
Spend Much More Time on Your MVP Than You Normally Would
Learn from Drew's blood, sweat, and tears, but don't copy Grammarly Insights. Design something contextual to your unique business.
Cohort 1
$950
Dates
Payment Deadline
Cohort 2
$950
Dates
Payment Deadline
$950
2 Weeks