Perfect Your Go-To-Market Strategy
4.8
(16 ratings)
4 Weeks
·Cohort-based Course
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
Course overview
Create a Go-To-Market strategy that gets funding
Securing funding is challenging during unpredictable times. To standout, you need a compelling vision and a solid argument for why & how you will execute your plan.
This 4-week course transforms your ideas into an actionable plan that increases the chances for funding.
Who this course is for?
01
You're a founder looking to get funded but you're noticing it is hard to attract investor attention.
02
You're a marketing lead launching a new product and don't have internal support or resources to get traction.
03
You're an intrapreneur launching a new product and need a compelling strategy to get the green light from management.
Key outcomes
Creating your vision, strategy, tactics (VST)
To increase investor interest, you'll develop a compelling VST that summarizes your 3-year business plan.
Determining your competitive moat
Most founders get distracted by the competition and fail to execute their vision. To increase focus, you'll identify 5-7 unique advantages allowing you to become a market leader.
Linking your VST to your GTM strategy
You may struggle to connect everyday tasks with your big picture vision. You'll work backward from your vision to create a detailed plan that you can execute at scale.
Making better decisions without emotions
It can be hard to know what tactics to pursue or leave behind. You'll get a framework to measure performance within your overall strategy.
This course includes
8 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Perfect Your Go-To-Market Strategy
Course syllabus
Week 1
Jul 16—Jul 21
Week dates are set to instructor's time zoneEvents
- Jul
16
Optional: Free GTM Teardown
Optional: Free GTM Teardown
Tue, Jul 16, 10:00 PM - 11:00 PM UTC
- Jul
19
Perfect Your GTM - Session 1
Perfect Your GTM - Session 1
Fri, Jul 19, 4:00 PM - 5:30 PM UTC
Modules
- Session 1 DeckSession 1 Deck1 Lesson
Week 2
Jul 22—Jul 28
Week dates are set to instructor's time zoneEvents
- Jul
24
Optional: Office Hours
Optional: Office Hours
Wed, Jul 24, 4:00 PM - 5:00 PM UTC
- Jul
26
Perfect Your GTM - Session 2
Perfect Your GTM - Session 2
Fri, Jul 26, 4:00 PM - 5:30 PM UTC
Modules
- Session 2Session 21 Lesson
Week 3
Jul 29—Aug 4
Week dates are set to instructor's time zoneEvents
- Jul
31
Optional: Office Hours
Optional: Office Hours
Wed, Jul 31, 4:00 PM - 5:00 PM UTC
- Aug
2
Perfect Your GTM - Session 3
Perfect Your GTM - Session 3
Fri, Aug 2, 4:00 PM - 5:30 PM UTC
Modules
- Session 3Session 31 Lesson
Week 4
Aug 5—Aug 9
Week dates are set to instructor's time zoneEvents
- Aug
7
Optional: Office Hours
Optional: Office Hours
Wed, Aug 7, 4:00 PM - 6:00 PM UTC
- Aug
9
Perfect Your GTM - Session 4
Perfect Your GTM - Session 4
Fri, Aug 9, 4:00 PM - 5:30 PM UTC
Modules
- Session 4Session 41 Lesson
4.8
(16 ratings)
What students are saying
What experts are saying
Alex Batdorf
Lynn Loacker
Diana Franco
Mahmoud Anwar
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Kappa
$1,395
Dates
Payment Deadline
Meet your instructor
Mona Bijoor
Founder, Investor, Author
Mona Bijoor has a demonstrated history of building online marketplaces across the consumer and luxury goods industries. She founded JOOR, the largest online global B2B marketplace for wholesale buying that directly connects over 13,400 brands and 385,000 retailers in 135 countries.
Mona is a partner at the investment and advisory firm Kings Circle Capital, where she invests in online marketplaces, digital assets, and real estate.
Mona is also the founder of Sol TV, a content platform for emotional wellness and mental health creators.
She sits on several startup boards and frequently contributes to TechCrunch, Entrepreneur Magazine, and Thrive Global. She is the Amazon bestselling author of Startups and Downs: The Secrets of Resilient Entrepreneurs.
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Kappa
$1,395
Dates
Payment Deadline
Course schedule
4-6 hours per week
Tuesday, April 30, 2024
6:00-7:00 pm EST
Free Bonus Session: I will show you good, bad, ugly GTM strategies and discuss how to improve yours
Friday, May 3, 2024
12:00 pm -1:30 pm EST
Develop a long-term vision and competitive moat for your startup
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Thursday, May 9, 2024
12:00 pm - 1:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Individual 1:1 sessions
Friday, May 10, 2024
12:00 pm - 1:30 pm EST
Develop your bulletproof GTM strategy
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Thursday, May 16, 2024
12:00 pm - 1:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Individual 1:1 sessions
Friday, May 17, 2024
12:00 pm - 1:30 pm EST + bonus
Evaluate and refine your GTM strategy
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Thursday, May 23, 2024
12:00 pm - 2:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Individual 1:1 sessions
Friday, May 24, 2024
12:00-2:00 pm EST
Finalize & get investor feedback on your GTM strategy
2 hours: Presentation to Angel Investors
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Kappa
$1,395
Dates
Payment Deadline
Learning is better with cohorts
Active creation, not passive learning
You'll engage in live workshops and fun, hands-on assignments that lead to your comprehensive, individualized GTM plan of action
Learn with like-minded peers
You’ll be part of an engaged and ambitious community who want to grow alongside you
1:1 opportunities with instructor
You’ll get feedback on your GTM strategy and a tangible action plan to improve your pitch deck
Have a Go-To-Market Strategy or Go Home
When executing a go-to-market plan, knowing which tactics to pursue or leave behind is challenging.
This free 10-page guide gives you the knowledge and confidence to make the right decisions.
Take the guesswork out of executing your go-to-market plan.
Get your 10 page guide
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Kappa
$1,395
Dates
Payment Deadline
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