Product-led Growth in B2B
4.7
(47 ratings)
3 Weeks
·Cohort-based Course
Product-led Growth essentials to optimize how you distribute your product in B2B for business, growth, and product leaders in 3 weeks
Previously at
Last chance to enroll
2
days
20
hours
58
mins
Course overview
Master your growth strategy with PLG in B2B
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07:00 PM (19:00), GMT+2, twice a week
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How do we in B2B adress the growing problem of everyone asking for an improved buying experience and self-serve?
Product-led Growth is the most cost-efficient, measurable way to an outstanding product and its distribution in markets where the lines between the buyer and their users and teams start to blur.
You may even already have a trial or freemium version of your product out there but are not sure how to further optimize it or how it fits into a long term growth strategy.
In B2B, we need to think differently about teams and the products we design for them:
I brought product-led growth as an operative, executive, and advisor to dozens of companies from B2C to B2B to optimize their user acquisition, retention, and monetization.
Learn how to structure a (product-led) growth strategy that works for your business. It is designed for leaders from all functions who want to understand and not just blindly execute.
The course runs over 3 weeks (6 live Zoom classes, recorded). Half of the sessions also include world-class speakers and operators to share their real experience with product-led growth and the challenges they faced - and how they mastered them.
Who is this course for
01
Senior level product, growth & marketing leaders in B2B who want to understand and leverage PLG as a distribution model to optimize growth.
02
PMs & Marketers who want to understandi what drives product-led growth.
03
GTM leaders wanting to understand why PLG is disrupting many classical distribution models.
What you’ll learn
Understand PLG and its impact on B2B growth initiatives
- Review the core principles of product-led growth (PLG), beyond just trials and freemium
- Look under the hood of leading industry examples
Increase the efficiency of your distribution model
- How to objectively measure customer success and operationalize it with meaningful, outcome-driven team goals
- How to establish growth in your organization that sticks with growth teams and culture
Find ICPs in Product-led Growth
- How to find, define and identify meaningful ICPs (Ideal customer profile)
- Driving them through or acquisition funnel and retaining them for long term revenue
Combine sales and Product-led Growth
- How to combine the best from PLG and Sales-led Growth: Product-led Sales
- How to apply the principles of customer success signals, and their ICPs to qualify deals and drive efficiency in mid-market / enterprise segments.
Drive expansion revenue through PLG
- Create a long-lasting Strategy to acquire customers while they are small and grow into bigger clients with time.
- Creating the conditions to have a product that grows with your customers
Interactive community & special material
- Access a dedicated Discord community with 1,000 Members to exchange with other cohort members and PLG practitioners.
This course includes
8 interactive live sessions
Lifetime access to course materials
25 in-depth lessons
Direct access to instructor
6 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product-led Growth in B2B
Course syllabus
Week 1
Jul 8—Jul 14
Week dates are set to instructor's time zoneEvents
- Jul
8
PLG 1: What is Product-led Growth
PLG 1: What is Product-led Growth
Mon, Jul 8, 5:00 PM - 6:00 PM UTC
- Jul
10
PLG 2: Freemium, trial, interactive demos & case studies
PLG 2: Freemium, trial, interactive demos & case studies
Wed, Jul 10, 5:00 PM - 6:00 PM UTC
Modules
- 1: What is product-led growth PLG1: What is product-led growth PLG3 Lessons • 1 Project
- 2: Freemium, trial, reverse-trial & case studies2: Freemium, trial, reverse-trial & case studies2 Lessons • 1 Project
Week 2
Jul 15—Jul 21
Week dates are set to instructor's time zoneEvents
- Jul
15
Optional: Community Discussion
Optional: Community Discussion
Mon, Jul 15, 4:00 PM - 5:00 PM UTC
- Jul
15
PLG 3: Finding customer success & ICPs, Loops
PLG 3: Finding customer success & ICPs, Loops
Mon, Jul 15, 5:00 PM - 6:00 PM UTC
- Jul
17
PLG 4: Combining PLG with sales: Product-led Sales
PLG 4: Combining PLG with sales: Product-led Sales
Wed, Jul 17, 5:00 PM - 6:00 PM UTC
Modules
- 3: Customer success & ICPs, Loops3: Customer success & ICPs, Loops6 Lessons • 1 Project
- 4: Combining PLG with sales: Product-led Sales4: Combining PLG with sales: Product-led Sales3 Lessons • 1 Project
Week 3
Jul 22—Jul 24
Week dates are set to instructor's time zoneEvents
- Jul
22
Optional: Community Discussion
Optional: Community Discussion
Mon, Jul 22, 4:00 PM - 5:00 PM UTC
- Jul
22
PLG 5: PLG & Strategy, data & goal setting
PLG 5: PLG & Strategy, data & goal setting
Mon, Jul 22, 5:00 PM - 6:00 PM UTC
- Jul
24
PLG 6: Growth Teams & PMs & Wrap Up
PLG 6: Growth Teams & PMs & Wrap Up
Wed, Jul 24, 5:00 PM - 6:00 PM UTC
Modules
- 5: PLG & Strategy, data & goal setting5: PLG & Strategy, data & goal setting3 Lessons • 1 Project
- 6: Growth Teams & PMs & Wrap Up6: Growth Teams & PMs & Wrap Up5 Lessons • 1 Project
Bonus
Modules
- Your post course PLG Journey (Material)Your post course PLG Journey (Material)3 Lessons
4.7
(47 ratings)
What students are saying
Your instructor
Leah Tharin
CPO / PLG Advisor
Leah Tharin specializes in bringing product-led growth and sales-led together in B2B
- Acting CPGO of GotPhoto, 20m ARR / 180 people scaleup, shopify for photographers.
- Author of the #1 most-read PLG Guide worldwide
- Head of Product and Growth at Jua.ai, ML/AI
- Product Lead at Smallpdf a Scale up with over 50,000,000 monthly active users.
- Head of Product at Deindeal.ch (pushing Groupon out)
- Microsoft Online Lead Switzerland
- PLG & Growth advisor to a dozen companies
- Portfolio Advisor @ Notion Capital
She writes about her experience on www.leahtharin.com (Podcast, Newsletter, Youtube Channel)
Course schedule
~8 Hours in total over 3 Weeks
6 x one - hour long sessions with Leah
We use the majority of the time to discuss as a group your specific challenges and questions you had from the async learning materials and to address Q&A questions.
Asynchronous learning material
~30 - 45 minutes before every session
Before every session you get ~30min videos to ease you into the topics including some interactive exercises for you to prepare beforehand.
All sessions are recorded
Miss a session? Not a problem, you will have access immediately afterwards.
The 1st 40 minutes of Leah's PLG cohort - Free
The session recording of the first 40 minutes from the Maven "Product-led Growth in B2B" cohort totally free:
- The definition of PLG
- Where PLG sits in the market
- When you might do PLG
- PLG vs SLG distribution
- Enterprise vs Midmarket vs Micro Businesses
- Best conditions
- Sequences of product-led businesses
Get this free recording
Frequently Asked Questions
I'd like to reimburse my course
What happens if I can’t make a live session?
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I work full-time, what is the expected time commitment?
Does this course cover Product-Led Sales?
Is this course a good fit for anyone coming from sales-led trying to learn more about product-led growth?
I'm interested in PLG for B2C is this course right for me?
I have more questions, who do I contact?
How can you teach PLG in such a short time?
Will we see real-life examples of PLG?
Join an upcoming cohort
Product-led Growth in B2B
Cohort 6
$950
Dates
Payment Deadline
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Join an upcoming cohort
Product-led Growth in B2B
Cohort 6
$950
Dates
Payment Deadline
Don't miss out! Enrollment closes in 3 days
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you